{"product_id":"bengal-joha-rice","title":"Bengal Joha Rice","description":"\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Brightcrop Sonamasoori Rice, 1000g  [No added color or flavor, Natural, Low GI]\\n\\nSona Masuri (also spelled as Sona Masoori or Sona Mahsuri) is a lightweight and aromatic medium-grain rice which is the result of a cross combination of the rice varieties Sona and Mahsuri. It is grown largely in the Indian states of Andhra Pradesh, Telangana, Karnataka and West Bengal.\\n\\nThe guiding principles at Brightcrop stem from a vision to enrich your health by nurturing your body with naturally grown food. Our practices abandon the use of chemicals across the entire farming process, starting from the seed to the finished produce. All our products go through extensive cleaning, hygienic processing and packing in exclusive food-safe facilities. Relish your taste buds with Brightcrop’s range of handpicked products, suitable for every meal, made only for you.\"}' data-sheets-userformat='{\"2\":11201,\"3\":{\"1\":0},\"9\":1,\"10\":1,\"11\":4,\"12\":0,\"14\":{\"1\":3,\"3\":1},\"16\":10}'\u003e\u003cstrong\u003eBrightcrop Premium Bengal Joha Rice\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"536\" data-start=\"232\"\u003eBrightcrop Bengal Joha Rice is a prized variety known for its naturally sweet aroma, delicate texture, and rich flavor. Grown in the fertile plains of Bengal, this traditional short-grain rice is cherished for its distinct fragrance and soft, non-sticky grains that make every meal a delight.\u003c\/p\u003e\n\u003cp data-end=\"802\" data-start=\"538\"\u003ePerfect for preparing fragrant pulao, kheer, or traditional Bengali delicacies, Joha rice brings an authentic touch to your kitchen. Its naturally grown, chemical-free cultivation preserves the pure taste and regional character of Bengal’s heritage grains.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"877\" data-start=\"826\"\u003e\n\u003cp data-end=\"877\" data-start=\"828\"\u003eNaturally aromatic short-grain rice from Bengal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"929\" data-start=\"878\"\u003e\n\u003cp data-end=\"929\" data-start=\"880\"\u003eSoft and fluffy texture with a subtle sweetness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"977\" data-start=\"930\"\u003e\n\u003cp data-end=\"977\" data-start=\"932\"\u003eIdeal for pulao, payesh, and festive dishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1018\" data-start=\"978\"\u003e\n\u003cp data-end=\"1018\" data-start=\"980\"\u003e100% natural and minimally processed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1086\" data-start=\"1019\"\u003e\n\u003cp data-end=\"1086\" data-start=\"1021\"\u003eSourced directly from Bengal’s traditional rice-growing regions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eConsider purchasing Brightcrop Agro's range of nutritious products to relish your tastebuds and make every meal a pleasant feast.\u003c\/p\u003e","brand":"Brightcrop","offers":[{"title":"5KG Pack","offer_id":42508005703845,"sku":"OFM_41","price":899.0,"currency_code":"INR","in_stock":true},{"title":"1KG Pack","offer_id":44739328049317,"sku":"BC_116","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0402\/6869\/3669\/files\/1_3555a225-a022-4fc7-88d3-3012371bbdea.png?v=1759852251","url":"https:\/\/brightcrop.in\/products\/bengal-joha-rice","provider":"Brightcrop Agro","version":"1.0","type":"link"}