Aromatic Joha rice from Assam
Brightcrop Agro is working to revive and promote authentic Joha rice cultivation in the Dhemaji and Goalpara districts of Assam. Our process begins with the careful selection and distribution of pure, traditional Joha seeds sourced directly from farmer seed banks and trusted local cultivators. We support farmers through land preparation guidance, natural cultivation practices, and field monitoring to ensure the rice retains its characteristic aroma, texture, and grain purity. By working closely with farming communities, Brightcrop Agro is helping protect the cultural heritage of Joha rice while ensuring consistent quality from field to consumer.