Our Story - Know more about us

Straight from the Earth. For you.

The guiding principles at Brightcrop stem from a vision to enrich health by nurturing our body with naturally grown food. We abandon the use of chemicals across the farming process, from seed to harvest. All our products go through extensive cleaning, hygienic processing, and food-safe packaging.

We were honored as theย Best Startupย at the Northeast Startup Festival (2022) and Agri Startup Awards (2021). We also received theย Business Accelerator Awardย from Bengal Innovation and FICCI.

Founded in 2018, we have certified over 1200 acres of farmland and developed a seamless supply chain for more than 50 products.

Photo credit : Harisankar, 2018 (first photo)

Our farms Shop now

2017 - a project

2019 - Launching on Amazon

2020 - Collaboration with farmers

2025 - Present

Harsh Rakhecha

Under his leadership the company has worked with small and marginal organic farmers to build a supply-chain for regional produce. The companyโ€™s mission emphasises authenticity, traceability and value creation of products โ€”objectives that reflect in Harshโ€™s positioning as a founder focused on bridging sustainable agriculture and market access.

Manjul Kumar Choudhary

Rooted in Assam, he has been engaging with farmers and running the companyโ€™s operations in the northeastern regions (sourcing, farmer engagements). His business involvement underlines the vision of the company to source authentic and pure products via certifications, farmer linkages, on-ground regional insights and supplyโ€chain emphasis.

Our facilities support a variety of pack sizes โ€” from retail size through to bulk for rice, millets, flours and pulses. Our facilities are FSSAI certified and FDA registered. The processing and packaging environments are structured to support safe storage, controlled moisture & contaminants, appropriate packaging materials (food-grade), and batching/tracing for quality assurance. Our products are

Fairly traded All our products are directly procured from farmers who are registered with us and the Agricultural and Processed Food Products Export Development Authority (APEDA). Better farm livelihood is preserved by preserving ancient farming methods

Consumer centric All products are developed from real time feedback received from customers based on a response recording system using QR code technology, thus, we listen to our customersโ€™ needs

Certified organic Customers can easily determine the source of products from farm to fork and nutrition values and benefits

Accessible to all Our distribution channels are currently on Amazon Distribution Network - Western and Eastern cluster, with guaranteed one day delivery

We are a registered brand in India

Brightcrop is a registered and trademarked brand under Brightcrop Agro Products Private Limited, symbolizing purity, authenticity, and commitment to quality. The brand represents a range of certified organic and natural food products sourced directly from farmers and processed in hygienic, food-safe facilities.

Certifications & affiliations